Player Bio: Chris Fuller University of Tennessee Athletics

Chris Fuller

Position:
Senior Associate AD, External Operations

Chris Fuller is in his eighth year at the University of Tennessee and has responsibility for all external operations of UT Athletics, including Athletic Communications, Sales & Marketing, Ticket Operations and Special Events.

Fuller also serves as the sport administrator for Track and Field. He was selected to serve on the University's Athletic Department Committee on Efficiency and Effectiveness and, as a result, has led the consolidation and reorganization of multiple areas at Tennessee, including Sales & Marketing, Communications, and Track and Field.

Fuller serves as the primary liaison with IMG College / The Vol Network and recently negotiated an extension of the University's agreement with IMG through 2022, valued at $132.9 million. This extension allowed the University to install a new video board at Neyland Stadium prior to the 2009 season. Fuller is also the departmental liaison for IMG's Outbound Ticket Sales operation, which launched in June of 2011.

Additionally, Fuller is the University's lead negotiator in its exclusive apparel partnership (currently held by adidas) and with the department's beverage pouring rights agreement. He has served on several coaching search committees including track and field (J.J. Clark), football (Derek Dooley) and men's basketball (Cuonzo Martin).

An active member of the Knoxville community, Fuller served as Chair of the United Way Branding and Messaging Committee for the successful 2010 campaign, an effort that raised more than $12 million for the United Way of Greater Knoxville. He also played an integral role in the development of the OUTLIVE program that benefited the UT Cancer Institute and has also been involved with the Leukemia & Lymphoma Society through its annual "Light the Night" Walk.

Fuller joined the Tennessee Athletic Department staff in 2004 as the Assistant Athletic Director, Sales & Marketing. In that capacity, he was charged with cultivating corporate partner relationships, developing and implementing season ticket and group sales, developing marketing and promotional plans for men's and women's athletics, and overseeing all elements of game atmosphere for football and men's basketball.

Before his arrival at Tennessee, Fuller served as a consultant for the Mid-American Conference and previously as Vice President of Collegiate Marketing for the Cleveland Cavaliers, with responsibility for for the formation and operation of Gund Sports Marketing (GSM). GSM clients included the Mid-American Conference, Bowling Green State University, Miami University, and the Rock `n Roll Shootout.

Fuller also served as director of business operations and university services for ACC Properties from 1995 to 1999. In this role, he was responsible for the ACC's official corporate partner program, championship events, licensing, event merchandising, publications and the official website of the ACC (www.theacc.com).

Fuller began his career in collegiate athletics as the assistant sports marketing director at the University of North Carolina. He graduated from Shepherd College in 1988 (Political Science) and earned his master's degree from West Virginia University (Sports Management) in 1992. He and his wife Lori were married in Knoxville in October 2005.